How we increased customer loyalty and profitability through cross-platform UX consistency
Curbio
Curbio is an innovative home renovation company that specializes in providing fast, efficient, and cost-effective remodeling services.
Client's Challenge
Customers and internal teams faced usability challenges due to an overloaded interface structure and inconsistent workflows. As the product expanded, it became harder to test new features quickly and maintain efficiency across platforms. At the same time, the company needed stronger marketing touchpoints to attract new users while retaining loyal customers.
Goal
Create a cross-platform design consistency on the web and mobile to retain loyal customers and attract new users.
What's been done
Conducted a detailed analysis of competitors, identifying their strengths and weaknesses.
Developed landing pages for marketing activities.
Created two new web applications based on the platform to satisfy the customer’s needs.
Changed and transformed the internal structure of the platform to make it easier for clients and the company's team to use the interface.
Created a convenient chat room for quick communication between manager and client. The main difference from the usual chat widgets is that we created a full-fledged messenger platform: statuses, attachments, group chats, audio recordings, etc.
Result
Increased the loading speed and efficiency of the application and web platform.
Accelerated testing and development through a better design process.
Users positively perceived the modern glass effect interface.
Through feedback from users, identified that Net Promoter Score (NPS) increased. This increased re-subscriptions and time spent in the app.
Gained loyal customers through style optimization and increased efficiency, stability and speed of the app, thus increasing the company's profits.
