How we attracted new clients and increased company profits through app and web platform optimization

Curbio

Curbio is a company specializing in pre-sale updates and renovation of real estate in the United States.

Client's Challenge

It was necessary to create a unified style for the platform in both web and mobile app versions to retain existing customers and attract new users.

Goal

Create a unified design style for web and mobile platforms.

Retain existing customers and attract new users.

What's been done

Conducted a detailed competitor analysis, identifying their strengths and weaknesses.

Developed landing pages for marketing activities.

Created two new web applications from scratch based on the platform for user convenience.

Changed and transformed the internal structure of the platform to make it more convenient for clients and the company's specialist team to use the interface.

Created a convenient chat for quick communication between manager and client. The main difference from regular chat widgets is that we created a full messenger platform: statuses, attached files, group chats, audio recordings, and more.

Result

Increased loading speed and performance of the application and web platform.

Accelerated testing and development by establishing a design process.

Users positively received the modern interface with a glass effect style.

Based on user feedback, we found that Net Promoter Score (NPS) increased. This increased repeat subscriptions and time spent in the app.

Through style optimization from the product designer, we gained loyal customers and increased performance, stability, and speed of the application. This increased the company's profits.