How we increased website conversions and customer engagement
with an AI Bot
Moonboost
American marketing agency. Moonboost is an artificial intelligence based web application for business analysis.
Client's Challenge
Despite strong functionality, the bot required improvements in usability, interaction design, and understanding of user intent. A significant portion of customer inquiries still required manual handling, limiting scalability and increasing operational costs. At the same time, the website was underperforming in conversions, and user engagement with the bot was inconsistent.
Goal
Increase customer engagement, improve user experience and bot design.
Automate 60% of all customer inquiries through the bot over the next quarter.
Increase website conversions by 20% over the next 6 months using the bot.
What's been done
Developed and implemented an interface design system for rapid scaling of the bot.
Installed analytics systems to track bot performance metrics (conversions, interactions, number of subscribers).
Gathered feedback from users to identify areas for improvement.
Conducted security audits to prevent potential vulnerabilities and ensure user data is protected.
Improved bot training to better understand customer requests.
Added personalized recommendations and suggestions based on user visit histories.
Result
Developed a user-friendly and modern website for the bot.
Increased customer loyalty by 50% and monthly inflow of new customers by 40%.
Enhanced usability for users.
Improved the color scheme of interaction with the bot.
