How we increased monthly conversion through UX/UI improvement
Moonboost
American marketing agency. Moonboost is an artificial intelligence based web application for business analysis.
Client's Challenge
The client needed to automate customer service and increase conversions through an AI-powered bot.
Goal
Increase customer engagement, improve user experience and bot design.
Automate 60% of all customer inquiries through the bot over the next quarter.
Increase website conversions by 20% over the next 6 months using the bot.
What's been done
Developed and implemented an interface design system for rapid scaling of the bot.
Installed analytics systems to track bot performance metrics (conversions, interactions, number of subscribers).
Gathered feedback from users to identify areas for improvement.
Conducted security audits to prove potential vulnerabilities and ensure user data is protected.
Improved bot training to better understand customer requests.
Added personalized recommendations and suggestions based on user preferences.
Result
Developed user-friendly and modern website for the bot.
Increased customer loyalty by 10% and monthly inflow of new customers by 40%.
Enhanced accessibility for users.
Improved the scale scheme of interaction with the bot.