How we increased monthly conversion by 15% through UX/UI improvements

OnTech

OnTech is a company providing smart home system design and turnkey equipment installation services.

Client's Challenge

The previous version of the website did not meet modern design standards and had a large number of errors and shortcomings, causing conversion to decline rapidly.

Goal

Update the website to meet modern design standards.

Increase conversion and improve user experience.

What's been done

Conducted competitor research, identifying their strengths and weaknesses.

Developed a new modern interface while maintaining the brand's style.

Focused on the company's main advantages and obtaining client feedback.

Developed several different design options for A/B testing to identify the most effective solution.

Result

Updated the website interface, making it more modern and user-friendly.

Increased customer engagement through UX/UI improvements.

Retained existing customers and attracted new ones.