How we increased monthly conversion through UX/UI improvement
OnTech
A company that provides professional services like TV mounting, home audio installation, WiFi set-up, and much more.
Client's Challenge
The previous version of the site didn`t match modern design standards and had a large number of errors and shortcomings, therefore the conversion began to decline.
Goal
split a multi-page site into separate landing pages to layer advertising on specific products;
simplify the interface, make it more user-friendly;
create an advantage over competitors through UX/UI design;
What's been done
Conducted competitive research, identifying strengths and weaknesses;
Developed a new modern interface, maintaining the brand style;
Focused on the main advantages of the company and accentuated on getting feedback from the client
Developed responsive design for mobile and web Developed several different design options for A/B testing, to identify the most effective solution.
Result
updated the interface, making it more modern and user-friendly;
increased customer engagement by improving UX/UI;
retained old and attracted new customers.
