Reduced material production time by 40% through comprehensive support for creating and adapting promotional assets for new releases.

A major Russian IT company.

Goals

The client needed comprehensive design support for their flagship product—a web browser. The tasks were diverse and required a deep understanding of the product.

Developing a unified visual language for communicating new features to a multimillion-strong audience.

Increasing user awareness of the product's capabilities through various advertising and media channels.

Ensuring a seamless user experience—from first contact via advertising to installation and product usage.

Scaling the design processes to handle high workloads and the continuous release of new materials.

What Was Done
1. Design of promo pages and landing pages:

Developed a series of responsive landing pages to showcase the browser's key features. Each page was focused on explaining the value of a specific technological advantage to the end user.

Designed and implemented a modular component system, which enabled rapid assembly of pages for launching new features.

2. Production of advertising and media materials:

Created a comprehensive banner system, ranging from adaptive online formats (Yandex Advertising Network, static and animated banners) to offline media (billboards, metro posters).

Developed templates and guidelines to enable rapid production of materials for different campaigns while maintaining brand consistency.

3. Design of product elements and marketplaces:

Prepared full asset packages for publication in app stores (App Store, Google Play, Galaxy Store, etc.), including screenshots and icons.

Designed and implemented user interfaces for in-app notifications (alerts) and other product elements.

4. Support for creative and partnership activities:

Developed visual branding for special projects (e.g., New Year-themed), ensuring seamless integration into the main product.

Created a series of presentations for partners, explaining the architecture and benefits of the product.

Prepared storyboards and animated GIF banners for advertising videos.

Results

Ensured brand consistency across all user touchpoints: from online advertising to the product interface itself.

Expanded communication reach—the materials we created are regularly launched to a multi-million audience, effectively informing them about new product features.

Scaled support—we flexibly adapted to different tasks, providing design support not only for the browser but also for the client's related search product.